At 747live, the privacy and security of your personal data is a responsibility we take seriously. This Privacy Policy explains in clear terms what information we collect, how we use it, who we share it with, and what rights you hold over your own data as a player on our platform.
These principles summarise the spirit of our Privacy Policy. The full legal details follow in the policy document below — please read both in their entirety.
We collect only the personal information that is strictly necessary to operate your account, verify your identity, process payments, and comply with our legal obligations. Nothing more.
747live does not sell, rent, or trade your personal data to third parties for marketing purposes. Your information is used solely to deliver and improve your experience on our platform.
All data transmitted between your device and 747live is protected using256-bit SSL/TLS encryption. Sensitive data at rest is encrypted using industry-standard protocols.
You have the right to access, correct, and request deletion of your personal data at any time, subject to our legal retention obligations. Simply contact our support team to exercise these rights.
We are open about what data we collect and why. This policy is written to be understandable, not to obscure. If you have questions about how your data is used, our support team will answer them directly.
We do not hold your data indefinitely. Retention periods are defined by regulatory requirements and the nature of the data. When the retention period expires, your data is securely deleted or anonymised.
This Privacy Policy ("Policy") applies to 747live ("the Platform", "we", "us", "our") and governs the collection, processing, storage, use, and disclosure of personal data relating to individuals ("User", "you", "your") who access or register on the 747live website and associated mobile interfaces available at747live.casa.
747live is committed to protecting the privacy and personal data of all users. We operate in compliance with applicable data protection legislation and international data protection principles, including the principles of purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality.
By accessing the Platform, creating an Account, or otherwise engaging with our services, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree with this Policy, you must discontinue use of the Platform.
This Policy should be read in conjunction with our Terms & Conditions, which form the primary contractual agreement governing your use of the Platform.
Scope: This Policy applies to personal data collected through the Platform, including during account registration, identity verification (KYC), deposits, withdrawals, gameplay, customer support interactions, and marketing communications where consent has been obtained.
For the purposes of this Policy, the following definitions apply:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, identification number, contact details, financial information, and online identifiers. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, combination, restriction, erasure, or destruction. |
| "Data Controller" | The entity that determines the purposes and means of processing personal data. For the purposes of this Policy, the Data Controller is 747live. |
| "Data Processor" | Any third party that processes personal data on behalf of 747live pursuant to a data processing agreement. |
| "KYC" | Know Your Customer — the mandatory identity and address verification process applied to users prior to withdrawal processing. |
| "Consent" | A freely given, specific, informed, and unambiguous indication of agreement by a User to the processing of their personal data for a stated purpose. |
747live collects the following categories of personal data from users:
3.1 Identity & Registration Data
3.2 Contact Data
3.3 Identity Verification (KYC) Data
3.4 Financial Data
3.5 Technical & Usage Data
3.6 Communications Data
We collect personal data through the following means:
| Collection Method | Description |
|---|---|
| Direct Submission | Data you actively provide when registering an account, completing KYC verification, making deposits or withdrawal requests, or contacting customer support. |
| Automated Collection | Technical data (IP address, device identifiers, session logs) collected automatically by our systems when you access or interact with the Platform. |
| Cookies & Tracking Technologies | Session cookies, persistent cookies, and similar technologies used to maintain your session state, analyse Platform usage, and support fraud prevention systems. |
| Third-Party Processors | Data received from KYC verification providers, payment processors, fraud detection services, and where applicable, game studios — strictly for the purposes of delivering their services to you. |
747live processes your personal data for the following purposes:
747live processes your personal data on the following legal bases:
| Legal Basis | Application |
|---|---|
| Contractual Necessity | Processing required to perform our obligations under the Terms & Conditions, including account management, payment processing, and KYC verification. |
| Legal Obligation | Processing necessary to comply with applicable AML, CTF, data protection, and responsible gambling regulations. |
| Legitimate Interests | Processing for fraud prevention, platform security, and the improvement of our services, where such interests are not overridden by your data protection rights. |
| Consent | Processing for marketing communications, where you have provided explicit, freely given consent. You may withdraw consent at any time without affecting the lawfulness of prior processing. |
747live does not sell, rent, or otherwise trade your personal data with third parties for their own commercial purposes. We may share your personal data only in the following circumstances and only to the extent strictly necessary:
No Third-Party Marketing: 747live will never share your personal data with third-party advertisers or marketing companies for their own targeting or profiling purposes without your express written consent.
747live uses cookies and similar tracking technologies to operate the Platform, maintain your session state, and analyse usage patterns. Cookies are small text files stored on your device when you access a website.
We use the following categories of cookies:
You may configure your browser to refuse or delete cookies. Note that disabling strictly necessary cookies will impair your ability to use core Platform features, including login and payment processing. Analytical and functional cookies may be managed through your browser settings without affecting core functionality.
747live retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:
| Data Category | Retention Period |
|---|---|
| Account & Identity Data | For the duration of your active account, plus a minimum of five (5) years after account closure, or longer if required by applicable AML regulations. |
| KYC Documents | Minimum of five (5) years from the date of verification, or as required by the applicable regulatory framework. |
| Financial Transaction Records | Minimum of seven (7) years from the date of the transaction, in compliance with financial record-keeping requirements. |
| Customer Support Records | Three (3) years from the date of the last relevant interaction, for quality assurance and dispute resolution purposes. |
| Marketing Consent Records | Until consent is withdrawn, plus a reasonable period thereafter for proof-of-consent purposes. |
| Technical / Session Logs | Up to ninety (90) days, unless required for longer retention in connection with an active investigation or dispute. |
Upon expiry of the applicable retention period, personal data will be securely deleted or rendered permanently anonymous, such that it can no longer be associated with any identifiable individual.
747live implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
Your Role in Security: While we take every reasonable precaution to protect your data, you are responsible for maintaining the confidentiality of your Account credentials and for ensuring that no unauthorised person has access to your device. Do not share your 747live password with anyone, including 747live support staff, who will never ask for your password.
Subject to applicable data protection law, you hold the following rights in relation to your personal data held by 747live. To exercise any of these rights, please contact us via in-platform live chat or at the email address listed in Section 15.
Request a copy of the personal data we hold about you, along with information on how it is being processed.
Request correction of any inaccurate or incomplete personal data we hold about you without undue delay.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
Request that we temporarily restrict the processing of your personal data in certain circumstances, such as while a dispute is being resolved.
Request a structured, machine-readable copy of personal data you have provided to us, for transmission to another data controller.
Object to the processing of your personal data for direct marketing purposes or on the basis of legitimate interests, at any time.
We will respond to all valid data subject requests within thirty (30) days of receipt. In complex cases or where a high volume of requests is received, we may extend this period by a further sixty (60) days and will notify you accordingly. We reserve the right to verify your identity before actioning any data subject request.
Withdrawal of Consent: Where we process your personal data on the basis of consent (e.g., for marketing communications), you may withdraw consent at any time by contacting our support team or using the opt-out mechanism in any marketing communication. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
The 747live Platform is strictly intended for individuals who are 21 years of age or older. We do not knowingly collect or process personal data from individuals under the age of 21.
Age verification is performed as part of our KYC process using government-issued identification documents. If we discover that personal data has been collected from a user who is under 21 years of age, we will take immediate steps to delete that data, close the associated Account, and, where applicable, report the matter to relevant authorities in accordance with our responsible gambling obligations.
If you are a parent or guardian and believe that a minor has created an account on 747live using false information, please contact us immediately via in-platform live chat or at the support email address in Section 15.
21+ Only: 747live applies a minimum age of 21 for all casino-style gambling and sports betting activities. This is in accordance with internationally recognised responsible gambling standards applicable to real-money gaming platforms.
In the course of providing our services, your personal data may be transferred to and processed in jurisdictions outside of Malaysia by our authorised Data Processors, including KYC verification providers, payment processors, and cloud infrastructure providers. Such transfers are carried out only where:
We take all reasonable steps to ensure that your personal data is subject to appropriate protections regardless of where it is processed. If you have questions about the safeguards applicable to a specific international transfer, you may submit a query to our support team.
747live reserves the right to amend or update this Privacy Policy at any time to reflect changes in our data processing practices, applicable legislation, or operational requirements. The "Last Updated" date at the top of this Policy will be revised accordingly whenever material change is made.
Where a change is significant or materially affects your rights, we will notify you by email (to the address registered on your Account) or via a prominent notice within the Platform prior to the change taking effect. Continued use of the Platform following the publication of an updated Policy constitutes your acceptance of the revised terms.
We encourage you to review this Policy periodically to stay informed about how747live protects your personal data. Previous versions of this Policy are available on request from our support team.
If you have any questions, concerns, or complaints regarding this Privacy Policy, or if you wish to exercise your data subject rights, please contact the747live Data Protection team through the following channels:
We are committed to resolving all privacy-related queries and complaints promptly and transparently. If you are not satisfied with our response, you retain the right to escalate your concern to the relevant data protection authority in your jurisdiction.
Your personal data is protected by bank-grade encryption, strict access controls, and a team that takes your privacy seriously. Explore Malaysia's premier online casino and sports betting platform — over 1,200 games, fast MYR payouts, and genuine 24/7 support. For players aged 21 and above only.
Play Responsibly. 21+ Only. Gambling involves risk. See our Responsible Gambling and Terms & Conditions pages.